Is Google a player in the game of sports media rights?

ProSoccerTalk

Might Google be the next big player in the battle for soccer broadcast rights?

Sports Business Daily journalist John Ourand thinks so – predicting that the search engine giant could be the winner in the upcoming MLS and USMNT rights deals.

With the current MLS and USMNT rights package set to expire in 2014, there has been much speculation over what network will buy the property.

ESPN? NBC? FOX?

But as Ourand suggests, it may not be a television network that is doing the purchasing.

Given the progressive nature of MLS, it hardly comes as a shock that they’re pursuing more non-traditional options of live match distribution.

One should absolutely expect Google to be a major player in the sports rights game going forward. In fact, no major digital company with distribution capabilities should be discounted.

Netflix. Apple. Facebook. Think big.

In fact it was just yesterday that Mark Zuckerberg’s…

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